THE IMPACT OF A SELLER'S EBAY REPUTATION ON PRICE Author(s):
نویسنده
چکیده
eBay provides a large amount of data enough data to investigate how markets address the problem of asymmetric information. This study analyzes 183 auctions of Apple iPod Touches on eBay.com to find the impact of a seller's rating on price. I found that a seller's percent of negative rating significantly impacts the price they ultimately receive.
منابع مشابه
In-depth Analysis of the Seller Reputation and Price Premium Relationship: a Comparison between Ebay Us and Taobao China
Seller reputation is recognized as an essential determinant in online C2C marketplaces, but its influence on price premium remains unknown. The majority of existing studies indicate that seller reputation is positively correlated with sales price (price premium) on eBay US, but not on Taobao China. Conversely, the strong correlation between seller reputation and sales volume found on Taobao (vo...
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تاریخ انتشار 2016